Studio turns a brief into a UGC script you can rearrange like Lego (hook, problem, demo, proof, CTA) with a live SVBench™ score that tells you what's working before anyone presses record.
Product, audience, platform, length. Or start from a TrendWatch™ trend and let it fill in the rest.
Every script is a stack of blocks. Drag them, hide them, swap them. Studio re-times the whole thing as you go.
The SVBench™ predictor reads your script the way a feed would: hook hold, retention, share intent, CTA clarity. On every edit.
Teleprompter view, a shot list with B-roll notes, or plain text for your creator. One click.
Hook, Problem, Agitate, Demo, Social proof, Objection, CTA, B-roll. Each block knows its job, its ideal length and what usually comes next, so a script can't quietly forget to sell.
Every template comes from a pattern that beat its creator's median by 10× or more. Pick one and ViralML™ rewrites it for your product, in your voice, in under three seconds of speaking time.
The predictor behind SVBench™ runs on every edit. Move the hook up and hook hold jumps. Let the demo drag and retention sags. No more posting to find out.
Auto-arrange snaps your beats into the highest-scoring structure for your category. Generate writes the whole script from the brief. Regenerate rewrites one block and leaves the rest alone. And ⌘Z always works.
TrendWatch™ lives next to your canvas. One click rewrites the hook around an emerging trend and tells you how many days the window has left.
Explore TrendWatch™The 9:16 preview plays your script beat by beat with burnt-in captions, so you catch the slow bits before your creator does.
“We used to film three versions and pray. Now we film the one that scored 90, and it's usually the one that pops.”
No, that's the point. Start from a template, hit Generate, edit what you don't like. The score tells you when you've made it worse.
It's the SVBench™ predictor, calibrated against real posts (Spearman ρ = 0.81). A strong signal, not a guarantee: a 91 script can still flop with a bad edit.
Templates are structures, not sentences. Every hook is rewritten in your brand voice, and a workspace can hold as many voices as you have brands.
Yes. Live cursors, comments and share links. Viewers can comment without an account.
In Frankfurt. Briefs and scripts never leave the EU and are never used for training unless you opt in.
Studio is built for 15–60 second vertical video. For long-form, use the script endpoint in the ViralML™ API (beta).
Brands already signed up for early access