TrendSwayTrendSwayTrendWatch™ tracks the velocity of formats, audio and narratives in real time, then tells your brand which ones fit, how long the window stays open, and writes the hook for you.
| Trend | Type | Stage | 14-day velocity | 7d growth | Brand fit | Window |
|---|
~4.2M new posts an hour across TikTok, Reels, Shorts, X and LinkedIn, clustered into formats, audios and narratives.
A velocity model trained on 3 years of trend lifecycles predicts peak date and how long your window stays open.
One click sends the trend to Studio with three hooks already written in your brand voice and scored on SVBench™.
Every dot is a live trend. The closer it gets to the centre, the closer it is to peaking, and the later you are. Drag the timeline, switch brands, and see which trends deserve your Tuesday.
A trend with 6B views is worthless if your audience isn't in it. Fit blends audience overlap, voice match and category precedent into one number.
Why 96% for Northwind22–34 urban, budget-conscious viewers over-index 2.3× on this narrative, and they're your core buyer.
A velocity model trained on three years of trend lifecycles predicts the peak and how many days your window has left.
Three trends, ranked by fit, in Slack or your inbox at 08:00 CET. The hooks are already written.
Across 1,900 trends in our 2025 backtest, the stage you join at mattered more than the size of the trend.
Northwind hopped on “Doing the math” 11 days before peak.
Median 9 days before peak. Some narratives give you three weeks; some audio gives you three days. We tell you which.
Every audio trend is flagged commercial-safe or not, per platform library.
We'll tell you to skip it. Low-fit and fading trends are dimmed: being late costs more than being absent.
Yes. Watchlists of up to 25 accounts per workspace, with alerts when they hop on something.
Public posts only, clustered into formats and narratives. No personal profiles. Processed in Frankfurt.
Brands already signed up for early access
